The British Equestrian Trade Association (BETA) represents suppliers and retailers, and serves riders and horse owners by working for excellence on their behalf. It is a passionate advocate of rider and equine safety, creating and promoting a wide range of initiatives such as training courses for retailers, a hat amnesty in partnership with British Eventing, the internationally recognised BETA body protector standard and the NOPS and EGUS feed assurance schemes.

  • —BETA is a highly respected education provider that trains retailers to fit riding hats and body protectors so that customers are provided with well-fitting safety garments that are fit for purpose. Make sure that you bring your riding hat and body protectors along to the BETA stand at Your Horse Live for a free safety check by one of the trade association’s experts. Everyone who takes part will receive a discount voucher worth 10% off the price of a safety garment bought from a participating BETA retail member.

  • —The BETA Helmet Bounty Scheme, run in partnership with British Eventing, encourages riders to replace their hats after an accident. It provides all those concussed while competing at BE-affiliated events with a retail voucher worth £100 that can be redeemed towards the cost of buying a new helmet.
  • —The BETA 2009 Level 3 body protector standard label shows that a safety garment has been expertly made from the latest materials and rigorously tested. It is the most exacting certification available because it not only meets the European standard, but it features BETA’s additional criteria, requiring the body protector to be re-tested annually to ensure ongoing quality of manufacture and materials.







  • The BETA NOPS scheme helps to reduce the risk of naturally occurring prohibited substances in horse feed. Look out for the green BETA NOPS logo on feed packaging – this is a sign that the manufacturer is signed up to the feed assurance scheme and follows industry best-practice procedures.








  • —BETA has developed a new feed approval mark – in consultation with the Veterinary Medicines Directorate – to help owners identify feeds suitable for horses and ponies prone to equine gastric ulcer syndrome (EGUS). Look out for the distinctive red and blue logo on packaging.








For further information on BETA and its work, click here.